Free activations support Pitt Street Mall retailers
Pitt Street Mall retailers will attract increased visitors
through free access to the popular pedestrian area to showcase their
wares and host shopping events under a City of Sydney plan to support
businesses and create a livelier city centre.
The three-year long retail activation program follows a 12-month trial, which saw retailers host a number of successful promotional events, including the opening of a new beauty shop that attracted more than 3,000 people and delivered global media coverage.
Lord Mayor Clover Moore said a thriving retail sector was crucial to Sydney’s economy and the City was supporting businesses through events to attract more people to the city centre, particularly during the light rail construction.
“The bricks-and-mortar retail sector has been impacted by the growing popularity of online shopping,” the Lord Mayor said.
“Now, more than ever, retailers need to provide exciting shopping experiences and events that attract customers and encourage them to visit their stores.
“By not applying an event fee for the public areas in Pitt Street Mall, retailers can more easily host high-quality shopping events to attract people into the area.
“The extension of this program for three years will also coincide with the light rail construction.”
The three-year long retail activation program follows a 12-month trial, which saw retailers host a number of successful promotional events, including the opening of a new beauty shop that attracted more than 3,000 people and delivered global media coverage.
Lord Mayor Clover Moore said a thriving retail sector was crucial to Sydney’s economy and the City was supporting businesses through events to attract more people to the city centre, particularly during the light rail construction.
“The bricks-and-mortar retail sector has been impacted by the growing popularity of online shopping,” the Lord Mayor said.
“Now, more than ever, retailers need to provide exciting shopping experiences and events that attract customers and encourage them to visit their stores.
“By not applying an event fee for the public areas in Pitt Street Mall, retailers can more easily host high-quality shopping events to attract people into the area.
“The extension of this program for three years will also coincide with the light rail construction.”
Tidak ada komentar:
Posting Komentar